Novalux Lighting Products for 75 Years
The Bologna-based company, an international benchmark in architectural lighting for the residential, commercial and business sectors, is blowing out 75 candles this year.
Novalux, already established in the Italian lighting industry since 1948, has grown, evolved and transformed over the years, with choices always leaning towards innovation and the future of lighting, expanding more and more also in the foreign market with direct subsidiaries in Belgium, France, Switzerland, and many customers in the rest of Europe, the Middle East, Australia and South America.
To celebrate its 75th anniversary, Novalux has special projects and lots of new things in store that will accompany us through 2023: a new logo, restyled corporate image, new products, catalogues, brochures, videos, and new lighting projects.
New Novalux logo
Novalux introduces a new logo, the result of a process of reimagining the corporate identity. Our challenge was to look with new eyes at a historic logotype, whose longevity reflected the stylistic purity of the golden years of Modernism, while carefully treating the forms of a brand with 75 years of history. The answer was LightNess: light, lightness, modularity. The restyling of the logo features cuts of light, capable of adding something by subtraction. Each letter is transformed into a combination of basic geometric shapes, modular elements juxtaposed to create a visual language that reflects the character of Novalux lighting solutions.
Online and Offline Coordinated Image Restyling
A new Brandbook to present the company and communicate Novalux World, both online and offline. The new brand and its research, aimed at constructive simplicity and minimalism, dimensions, fonts, colour palettes and uses in the digital and non-digital world. Novalux on business cards, shopping bags, notepads, corporate apparel, to the new sign on the company's facade. Focus also on Novalux communication on the website, winner at the Nc Digital Awards 2022 as the best B2B website, printed and digital catalogues and price lists, Social Networks, Blog, Newsletter. All in harmony with environmental protection.
75 years of Novalux lighting
New Novalux Lighting Products
Novalux lighting products will be complemented during 2023 with new proposals for the residential, commercial and business sectors. LED luminaires and much more, innovative evolutions of Cartoon Light Made in Italy, range expansions and absolute news for different installations. Novalux transforms light and creates endless possibilities, between design and avant-garde.
Novalux Catalogues and Price Lists
All Novalux news in the new Artec23 and Novalist23 Catalogues and Price Lists: comprehensive, easy-to-consult tools to learn about Novalux products in detail and be guided and inspired in every lighting project. There will be no shortage of QuickLED23 and new publications.
Novalux Lighting Projects
The Novalux universe comes to life in new lighting projects, in Italy and around the World, to create, transform, furnish, and give new light to private homes, businesses, stores, bars and restaurants, hotels, museums, schools, and banks. All with the care that distinguishes the company, paying attention to visual comfort and the quality of light in its function of furnishing and, above all, creating well-being.
Italian Lighting Style since 1948: keep following us so you don't miss any precious Novalux brand news, and to celebrate this precious milestone with us.