NC Digital Awards 2023: Novalux and Iprov Award
With the Promotional Campaign “DOMYNOS: light up your imagination”, Novalux and the Digital Agency IPROV get on the podium of the NC Digital Awards 2023 for the Digital Branded Content BTOB Award.
NC Digital Awards 2023: Novalux and Iprov AwardDigital Branded Content BTOB
The NC Digital Awards are an initiative of ADC Group that honours the best Italian digital communication every year.
After the award for Best B2B Site, won in 2022, this year Iprov and Novalux return to the podium of the NC Digital Awards with the integrated communication project developed for a new lighting product in the Novalux family: DOMYNOS.
Novalux lighting engineering design
On the occasion of the 75th anniversary of the lighting design company, several new lighting products were launched. Iprov e Novalux dedicated a tailor-made, 360-degree Communication and Marketing campaign to the most important and innovative one, DOMYNOS.
Iprov Communication and Marketing Project for DOMYNOS.
“DOMYNOS: light up your imagination” is the name of the B2B campaign created by Iprov with Novalux. It took third place for the Digital Branded Content BTOB Award at the NC Digital Awards 2023.
The goal of the project was to launch a new lighting product, hitting very different targets, develop the company's Brand Awareness in foreign markets, and even bring traffic to the multilingual site.
The target audience of the campaign is a complex one, divided into two types: a more technical one, consisting of installers, designers, distributors, and electrical technicians, and a design one, consisting of architects, interior designers, and lighting designers. Not just an Italian audience, but an international one, corresponding to the 5 countries in which Novalux controls the market: France, Spain, Germany, Switzerland and Belgium.
To engage such a heterogeneous online and offline audience, it was important, from the very beginning, to define the most suitable communication and marketing channels and the related media and content strategy.
Brochure, Video, Landing Page, DOMYNOS Social Campaign
Thus, Iprov Digital Agency and Novalux developed a Communication project with a coherent and impactful message, capable of reaching different targets, simplifying the description of an innovative and complex lighting product. Starting from the product name and, just in a "DOMYNOS effect," they created 4 macro cornerstones of the communication campaign:
DOMYNOS brochure
An in-depth look at the technical components of the product and realistic renderings in a brochure. Layout with graphic lines in continuity between one section and another, as if creating a domino effect, a common thread page after page.
Product video
DOMYNOS product video with initial focus on assembly tutorial, and showreel of realistic application contexts. Strong emphasis on the concept of customization and “green light to the imagination”, thanks precisely to the product's peculiarity that allows high levels of customization of the LED module.
Landing Page on the Novalux website
Landing Page on the Novalux website with interactive infographic, to represent an example of a typical composition, so that the selection process of the lighting component, necessary for its configuration, would be clear and enjoyable for the user.
Social campaign
DOMYNOS Social campaign on Meta, LinkedIn and YouTube channels: its format and creativity for each channel. Dedicated language content for France.
NC Digital Awards 2023: Novalux and Iprov Award
3D Rendering, SEO Content, Email Marketing.
Then, Iprov built the rest of the walls and load-bearing foundations of the DOMYNOS Communication project around the previous 4 cornerstones:
Realization of 3D Rendering
Still life and set from the client's technical models.
Multilingual Content for the Novalux website
Update of Novalux multilingual website: new DOMYNOS product information consisting of dozens of different codes and related SEO work on texts and images.
SEO articles for the Blog
Writing and publishing of SEO articles for the Editorial Section of the portal: With focus on DOMYNOS product and others in the new Novalux series.
Email Marketing
Email Marketing activities targeting traffic to the website and push to the download of the DOMYNOS catalogue and list.
Project for DOMYNOS: Results
The success of this project is measured by numbers:
In less than 3 months:
2,124 views of the DOMYNOS Video
87,765 Users on the website
67% Engagement Rate
2,124 Landing page views
1,827 Keywords placed on Google.
On Meta and LinkedIn: 48,483 Users reached, 636 Clicks
On YouTube: 113,536 Impressions, 41,147 Video views, Average viewing time 0:58 seconds (almost the entire video!).
We are very proud of the Communication Project carried out for DOMYNOS, and we are happy that a jury of excellence, such as the NC Digital Awards, grasped the value of our work.